12
Dec

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9
Dec

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Dec

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23
Nov

Yoga for Prevention and Termination of Drug Abuse

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19
Apr

Finally, We Have Nice Everything at Our New Apartment in Arlington

We have been investing as much as we could over the last 10 years in order to have a steady return to be able to support living where we want and doing what we want. Since we got married, we have scrimped and saved to put money into investments to be able to do more in a few years and even retire early. The first thing we were going to do now that we reached a financial goal was to look for apartments for rent in Medford MA area. We were going to be very happy to be moving out of the apartment we had been living in. We found a really nice place in Arlington called the Arlington 360. They have apartments and town homes that are available, and the whole community is brand new.

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12
Jan

7 Tips for Hosting an Incredibly Profitable Webinar

7 Tips for Hosting an Incredibly Profitable Webinar

7 Tips for Hosting an Incredibly Profitable Webinar

Image credit: Shutterstock

What is the single greatest dollar-per-hour task you can do in your business? For me, it’s webinars.

Each week for the past year I’ve been hosting free real-estate-investing webinars on BiggerPockets. As with most anything, I was terrible at the start and feel sorry for the poor saps who had to sit through my train wrecks. However, after more than 50 webinars on dozens of topics with more than 70,000 attendees, I finally feel confident in both my ability to host and deliver an incredible and profitable webinar — and you can do the same!

The following are seven tips that you can follow to improve your webinar game and, hopefully, your bottom line.

1. Use great webinar software and equipment.

Webinars have come a long way in the past decade, and webinar software has continually improved to meet the growing demand. Great webinar software can handle the registration, reminder emails and follow-up emails and help you put on a smooth presentation.

I’ve used both GoToWebinar and WebinarJam to run my sessions, and both have everything you’d need to run a successful webinar. Additionally, invest in a decent microphone and get yourself some blazing fast Internet so the quality is superb.

2. Deliver incredible content.

I spend a lot of time crafting a quality presentation because I want people to come back time and time again. Your webinar should be geared toward solving your customer’s problems and actually deliver on that goal.

I like to write out my outline in Evernote before I make my slides. When I’m happy with the outline, I’ll put together the slides in Keynote using one of the predefined templates offered with the software. Be sure to keep your slides simple: no more than 10 words on a slide.

Not having a script may seem daunting, but it will allow you the freedom to have a real conversation (albeit, a one-sided one) with your audience. Trust me: they’ll appreciate it.

3. Be energetic and likable.

Have you ever been to a webinar with a boring host? I have — and I seldom stay longer than five minutes.

When putting on a webinar, get yourself energized before it begins. Go run around the block or blast some “Eye Of The Tiger” if you need to, but pump yourself up and let your personality shine through.

I like to log into my webinars a few minutes early to chat with the audience and get to know them. Some of the things I want to know are:

  • Where do they live?
  • What do they do?
  • How experienced are they?
  • Why do they want to invest in real estate?
  • What are they hoping to learn in this webinar?

The more I can get to know my audience, the more comfortable I feel giving them all of my energy and enthusiasm. After all, why should I expect them to get excited about what I’m talking about if I’m not excited?

One tip that helps a lot with energy: stand up for your entire webinar. Place your laptop on a chair on your desk if you need to, but get the camera eye level with you standing up. Trust me: your audience will feel your energy and respond accordingly.

4. Send out several reminders.

People are busy, and although they may have been excited to sign up, your webinar will likely be forgotten if you don’t send out reminders. I use the following four reminders for those who subscribe to the webinar:

  • When they first register, they are taken to a thank-you page where they can download a calendar invite for the webinar. I also encourage them, on this page, to put a reminder on their phones.
  • Immediately after they register, I send an automated email that thanks them for signing up and reminds them to put the date in their calendars.
  • Twenty-four hours before the webinar begins they get an automated email reminding them about the webinar.
  • One hour before the webinar begins they get a final reminder about the webinar with a link to join.

5. Don’t be afraid to sell.

If you’ve delivered incredible content to the webinar attendees, you should not be afraid to ask for something in return. Most likely you are not doing a webinar just for good will — you are hoping that a percentage of those attending will give you money for something you are offering. So ask them! Remember, if what you are selling will honestly help them, it would be a disservice not to encourage them to buy your product.

On the webinars I host weekly, I encourage our users to sign up for a pro membership to BiggerPockets.

6. Use deadlines.

People are funny. We fret over every little purchase and seldom make a decision until the last minute. The same is true for the people on your webinars — they will wait until the last minute. If you don’t have a last minute, you won’t sell nearly as well, so create some urgency.

For me, I typically run the webinars on Wednesdays and offer a large discount, plus some bonuses, for anyone who signs up before Friday at midnight. I then send out several email reminders after the webinar letting them know about the pending deadline. As you would expect, a large number of the conversions happen in the final few hours of the sale.

7. Focus on your funnel.

Finally, remember that the webinar is just part of the funnel. As I talked about recently in my post here on Entrepreneur, “Double Your Revenue Using This Simple, Time-Tested Technique,” optimizing every part of the funnel can create a drastic difference in your bottom line. My basic webinar funnel currently looks like this:

Visitors to website

Join my mailing list

Subscribe to my webinar

Show up to my webinar

Convert and buy our pro membership

Average lifetime value of a customer

When I want to improve my bottom line, I can increase conversions on my actual webinar performance, I can simply get more people to the sign-up page, I can get a higher percentage of those visitors to actually sign up, I can get more of those registrants to actually show up, or, best case, I can improve all parts of the funnel and enjoy the benefits of exponential growth.

Webinars can be one of the best boosts to your bottom line. As my friend Chris Guthrie from UpFuel.com often tells me, “webinars are the single greatest dollar-per-hour task I can do in my business.” I couldn’t agree more!

In addition, they are one of the greatest ways to scale your ability to help your customer learn and grow in their own lives. That’s a win-win I’ll take any day.

12
Jan

6 Advantages of Real Estate Investing for Savvy Entrepreneurs

6 Advantages of Real Estate Investing for Savvy Entrepreneurs

6 Advantages of Real Estate Investing for Savvy Entrepreneurs

Image credit: Shutterstock.com

I’ve had numerous conversations with entrepreneurs lately who have come to the conclusion that they need to start diversifying their business profits into more than just a savings account. If this is you – pay close attention.

Being a real estate investor isn’t always glamorous but it is one of the best ways to build wealth over the long-haul, especially for the entrepreneurial-minded. Here are six reasons why you should consider investing in rental properties.

1. Cash flow.

Many people invest in rental properties simply because of the cash flow – the extra money that is left after all the bills have been paid. The cash flow can provide ongoing, monthly income that is mostly passive, allowing you to spend your time building a business, traveling or reinvesting in more real estate.

Cash flow from real estate is stable and far more predictable than most other businesses. That’s great for entrepreneurs enduring the ups and downs of start-up life. The cash flow can help float you though the bad times and live well during the good times.

2. Tax benefits.

Let me ask you a quick question: if you earn $100,000 at your own business and I earn $100,000 through rental properties, who get’s to keep more?

That’s right: I do. Because the government rewards rental property owners.

Not only is the cash flow received from your rentals not subject to self-employment tax, the government offers tax benefits including depreciation and significantly lower tax-rates for long-term profits.

3. The loan pay down.

When you buy a rental property using a mortgage, your tenant is actually the one paying the mortgage payment, thus increasing your net worth each month. Because of the loan pay down a rental property is essentially a savings account that grows automatically, without you depositing money each month.

Today you might owe $200,000 on a rental property, but next year you might only owe $195,000 because the tenant is making the payment for you, making you $5,000 richer. Thirty years down the road, or whatever the term of your loan, it’s paid down to $0. You own a significant asset that you can sell or continue renting, all thanks to your tenant paying the mortgage.

4. Appreciation.

While the loan is being paid down the value of real estate, generally, goes up. Yes, I know, recessions do happen. Values do go up and down. People buy at the wrong time of the market.  I get it.

However…

Over time, values do climb higher and higher. That’s why I’m not in this real estate game just for a year or even a decade. I’m in this for life. I know my properties will continue to climb so that 30 years from now, everything will be worth far more than I’m paying for it today.

5. A hedge against inflation.

Can you imagine paying ten dollars for a gallon of milk? Or five dollars for a candy bar? While those prices seem exorbitant to you, this is the future because of inflation. Inflation is the process by which prices increase due to the value of money decreasing.

While most people fear inflation, as a rental property owner, I look forward to it!

When the price of a gallon of milk hits ten bucks a gallon, guess what else is going to shoot through the roof? Everything, including rents and property values! The one thing that won’t increase, however, is my fixed-rate mortgage payment. As inflation pushes the cost of living higher and higher, my cash flow will only increase. This is why real estate is often called “a hedge against inflation.” When inflation hits – I’m ready!

6. Control.

I don’t like my destiny tied to a board room on Wall Street or a nervous CEO in Silicon Valley.

This is why I choose to invest most of my income in real estate, knowing that I am the one who is responsible for my success or failure.

  • If I want a better deal, I need to hustle to find it.
  • If the rental market gets more competitive, I can compensate by increasing my advertising.
  • If values drop, I can choose to wait it out or improve the property to drive the value back up.

In other words, I get to control the situation, and my financial future, with my own two hands. And that suits me just fine.

Don’t think that just by owning some rentals you are instantly going to begin building wealth. Real estate is powerful – but only if you work it right.

You must learn how to find great deals, how to evaluate a real estate investment, and how to finance any properties you want to buy. Additionally, you must treat it like a business and nurture it as it matures. It’s likely not going to be totally passive up front, but as millions of individuals throughout history have discovered, the payoff is well worth the journey.

12
Jan

VCs Share 3 Secrets for Mastering Any Niche

VCs Share 3 Secrets for Mastering Any Niche

VCs Share 3 Secrets for Mastering Any Niche

Image credit: Dan Dalton | Getty Images

Tech’s gold rush has disrupted a number of industries — and real estate is no exception. The niche now has its own specialized platforms, accelerators and unique applications featuring drones and augmented reality.

But as we learned, mastering real estate tech is like mastering any niche. That was our takeaway after attending “VC Insider: Emerging Innovation in Real Estate Tech,” a talk held this month at Alley, a co-working space in New York. Here are three of the most important lessons we took from these veteran investors.

1. Become an insider.

The real estate community, like any community, is tightly knit and speaks its own language, says Brian Wilson, a member of the Investment Team at Tusk Ventures. If you’re new to a space, surround yourself with advisors who are willing to share their insights — and listen to what they have to teach you.

In the real estate sector, you need to pay your dues,” says Zach Aarons, project manager at real estate developer Millennium Partners and co-founder of MetaProp NYC. “You need to learn what NOI is before you go pitch a landlord.”

2. Get partners who can help you grow.

Don’t have a tech background? Don’t worry. “Sometimes you have hybrid unicorn people,” says Aarons, an investor who has funded more than 65 startups. However, he adds, “those founders who have significant technical expertise and significant real estate expertise, I can count on one hand.”

While having a technical co-founder early on is crucial, find one that won’t break the bank, advises Claire Fauquier, a senior associate at Corigin Ventures. “Tech talent is very expensive, so if you can get a technical co-founder who is not making $160K out the door, before you’re even raising your friends and family round, and they’re okay working for equity and a really reduced salary, that makes a big difference,” she says. “You can last much longer in case you run into any funding issues.”

3. Seek opportunity — not bandwagons.

Like so many industries, real estate is antiquated, with much room for growth and innovation. For instance, while entrepreneurs have flocked to areas such as property management, data analytics and brokerage, Aarons says they’ve shied away from others such as surveying and title insurance. Many believe these markets are too niche when really they’re massive, Aarons says.

Do your research to find out how you can stand apart in a sea of founders trying to disrupt the same small number of companies. For instance, Fauquier often hears lectures from wannabe rivals to StreetEasy, a popular platform for buyers and renters in New York. “I question whether or not consumers of real estate tech can really digest 30 to 40 different solutions on a regular basis,” Wilson says.

Companies that aren’t distinct might not survive, Wilson says. “I think you’re going to see a lot of integration or companies just fizzling out.”

12
Jan

Investing in Commercial Real Estate

Investing in Commercial Real Estate

In my previous article, I talked about buying residential foreclosures. In the final installment of my series, I’m focusing on buying commercial real estate. Many people start out investing in residential real estate simply because they’re more accustomed to buying homes, but commercial real estate can be a great way to balance your portfolio. You just need to bone up on the different rules and terms in the commercial market. So get ready for a primer on buying commercial properties.

Residential Vs. Commercial
Following are the differences between commercial and residential real estate investments.

  • Commercial real estate is valued differently. The income that a piece of commercial real estate produces is directly related to its usable square footage. This isn’t always the case with residential.
  • Commercial property helps diversify risk. For example, if you own an apartment building and you lose one of your 10 tenants, you only lose one-tenth of the income for that property, instead of the entire rent as you would if you lost a tenant in a single-family house.
  • Cash flow is often greater with commercial real estate. The yield is often higher per square foot and on an initial investment basis than it is in residential. If you lease or rent a multi-unit commercial property, you have more tenants to generate income than you do with a single-family dwelling.
  • Commercial real estate leases are generally much longer. This helps with the stability of your cash flow.
  • Commercial property is valued by the bank differently. You’ll need to find a bank that works with commercial real estate (most major lenders do), and it’ll want a higher down payment than for residential property–usually 30 percent or more.

Now, here’s one similarity: A common mistake people make is thinking that commercial real estate doesn’t go into foreclosure. It does. Many of the same rules that Bill Nazur and I wrote about in our book Finding Foreclosures apply to commercial real estate as well. Banks don’t want to own commercial property any more than they do residential, and you can find the properties using the same methods as residential units.

Doing Your Homework
As with any investment, it pays to do your homework. Find out what the vacancy rates were with the previous owners. Talk to storefront managers and find out what they like–and don’t–about doing business there.

Are they planning to renew their leases? What did they like about former management? Is business booming? Are any residential properties being built in the area? Is the site properly zoned? Are companies like Lowe’s and Home Depot moving in–a sign that there may be more demand for storefronts in the area? Is the population’s median income at least at the national average, and are people maintaining their income levels? How are the current store owners doing financially? Have they been behind on rent before? Be sure to ask to see the sellers’ cash flow statements, too.

Once you take the time to understand the ins and outs of commercial real estate investing, it can be extremely rewarding both financially and personally. So, what are you waiting for? Start rounding out that portfolio.

12
Jan

6 Things Millennials Have Taught Me About Real Estate

6 Things Millennials Have Taught Me About Real Estate

6 Things Millennials Have Taught Me About Real Estate

Image credit: Shutterstock

Many seasoned professionals discount millennials as a entitled, lazy, tech-driven generation. But whether the roots of this new generation’s work style and priorities stem from the parenting they’ve had or their technological adaptability is irrelevant.

What is relevant is their impact on one particular area, real estate. Crowdfunding mortgages, increased listings automation and changes to office culture are only a few business aspects they’ve already impacted.

So, perhaps we can learn from the way they work, because this generation’s style of working has something to offer the rest of us in more ways than one.

Having worked with millennials, who are now the largest percentage of the workforce, over the past few years, I’ve noticed six ways they’re making waves in the ever-changing industry of real estate.

1. Questioning the way things are done

Question everything, and be open to change. Many of us see this as a tireless theme among young professionals, but let it teach you to question your own ways. The world of real estate is constantly evolving, from the inroads the digital sphere is making, to new forms of financing. Throw “if it isn’t broken, don’t fix it” out the door. There’s always room for improvement, and the first step is questioning processes that are already in place.

For instance, instead of going out of my way to find new clients, I’ve been encouraged by millennials to adopt onlilne lead generation as a key tool for gaining new clients. Why spend your time looking for new potential leaders when they can come straight to you?

2. Getting experimental

After you’ve questioned enough, it’s time to take action and get experimental with your problem-solving. Even in real estate, startups have taken over. Millennials are usually the ones most interested in taking risks in order to bring in the latest thing. But risks sometimes work, because the greatest payoffs potentially come from venturing outside of the known. And the only way to see if these new ways will work is to experiment. Existing companies in the real estate industry need to take hold of this mentality to evolve and stay relevant.

3. Embracing technology

Technology has completely changed the landscape of real estate. Online listings were only the beginning. Digitally enhanced processes are making real estate transactions much faster, a quality that millennials truly value.

On the consumer-facing side, mobile apps, online applications, housing-price history and other information are helping buyers to make more informed decisions. As a real estate professional, I find that automated software and CRM systems have also revolutionized market pricing and lead generation.

4. Embracing a flexible schedule

What’s work without a little play? Millennials have made flexible work schedules an integral part of young startup companies. Real estate is more than your typical 9-to-5; it requires 24/7 availability and a strong relationship with your clients. Your schedule must mirror your clients’ to truly develop trust and meaningful relationships.

5. Using non-conventional forms of financing

Crowdfunding started as a way for young entrepreneurs to turn their ideas into a reality without heading to a big bank for a loan. Now, the same can be said for real estate. Alternative lending includes crowdsourcing funds for investment properties from small investors; mortgages remain the most solid option to enable the quick turnaround needed in hot real estate markets.

6. Being loyal

Being loyal to a company, an idea or a way of working encourages all of the above. Millennials believe in not compromising integrity, in developing a strong connection with colleagues and in working for a company whose vision they’re aligned with. The result is that “loyalty” has risen to the top of their priorities list when they look for a company they can grow with. And that loyalty correlates with their passion for what they do.

Working on ideas you’re passionate about can make all the difference — and millennials have plenty of passion.

What do all of these things have in common? Taking a little risk on something — or someone — new can keep your business booming. It’s time for the rest of the real estate industry to catch up. Take a look at how your younger employees and colleagues work. Maybe they can teach you a thing or two.